One of our latest projects has been the creation of an Energy Efficient logo and an Eco Friendly logo specific to Hartdean and the promotion of their special EcoKnit Towel.
With all of today’s emphasis on energy efficiency and being green, it is important for Hartdean to push their towels benefits of its eco friendliness across. One of the ways of doing this was to create two individual logos specifically designed to advertise the towels benefits. Both logos feature towels as part of their design to contain the common element and show that it is actually the towels that are eco friendly and energy efficient.
We created both towels as vector based files meaning that the can be up and down scaled without any loss of quality. This also ensures that we can reuse the logos on any of Hartdeans printed literature and future advertising.
We also made various updates to the website which included the addition of the logos to the site. The website can be found here – www.hartdean.com
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Thanks for the comments. The first image is just a section of each of the logos (a design screen). The full logos can be seen at the bottom of the post.
Clean, simple, and it gets the point across. I like it. Not sure what is going on with the first image though. Is that an inset or is that the whole thing? I don’t like how the word “efficient” is cut off.