Case Study :: Cisco NetAcad Advantage Multicast
Cisco - NetAcad Mulitcast Newsletter
Complete newsletter overhaul, redesign and rebranding
- Client : Cisco - NetAcad Advantage
- Company Type : Instructor Newsletter
- Project Date : Apr 2008
- Project Category : Email Newsletter Design
- Technologies : HTML, CSS,
- Hosting : None Required
Client Introduction
NetAcad Advantage are part of the CISCO group, providing the student and graduate website in Europe, Middle East and Africa, offering Networking Academy students and graduates a unique job and careers service.
The multicast newsletter is aimed at providing a real insight into the working world in IT. The newsletter offers interviews with employers, working NetAcad graduates, IT professionals and some of the really big names in the business, to bring you a comprehensive a picture of the world of IT. It is packed full of features and useful articles and is extremely popular throughout the world.
Project Overview
The original NetAcad Advantage Multicast newsletter was based on the same template as the CISCO announcement newsletter which made it hard for users to distinguish between the different newsletters and resulted in missed audience due to lack of interest and ability to easily recognise the Multicast newsletter.
Amasci where tasked with redesigning the newsletter to help make the distinguish between the newsletters clear and easy for the users. The branding guidelines had to be conformed to and incorporate both the NetAcad and CISCO branding. NetAcad provided a revised structure to the newsletter which we where able to design around.
The design was created around the branding guidelines and CISCO imagery provided. We came up with an initial design concept that used colour coding to allow users to instantly recognise specific sections to the newsletter, this was carried through to the article page which we where also responsible for designing.
What the client said
"Cisco Networking Academy is delighted to work with Amasci Creative Ltd. The quality of service provided is excellent and the products first class. Amasci grasps client needs quickly and produces results that match and exceed expectations. Projects are seen through from start to completion, and we have found Amasci to go that extra distance to ensure the job is done."
Aine Doris, Communications Specialist
Cisco NetAcad Advantage
http://www.netacadadvantage.com
