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Case Study :: Hartdean Limited
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Client Introduction
Hartdean are manufacturers and suppliers of the hospitality and retail sector with trade and retail of Knitted Snag Free Terry Towel and related products. Established since 1997, Hartdean offer over 40 years and 4 Generations in the field of Textiles industry.
Hartdean are also the UK distributor of the South African brand GLODINA and offer fantastic range of products and incredible "Snag Free" Towels.
Hartdean came to Amasci Creative Limited with an existing ‘home-made’ website and after establishing their initial requirements we provided a solution and specification.
Although Hartdean where familiar with the web and had an idea of what they wanted to achieve from the website, they looked to Amasci for advise, recommendation and implementation on how the website should be presented and how we would achieve their goals from the new design and page structure.
One of the main aspects in the creation of the new website was the future for Hartdean and how they wished to progress with the website in the future. The natural development for the website is to take it to a fully committed e-commerce website. This was something that Hartdean had already considered for the future and therefore the site was partially designed with this advancement in mind.
Project Overview
The initial project was a reasonably small website, with the revamp of all the existing ‘home-made’ pages into a new website structure, design and format. However, after producing a solution and meeting with Paul Balladon new areas and sections to the website where added from the initially specification.
The website was designed around existing branding colours. However, a new logo (identity was established for the website). The website was designed in consideration of the future expansion and integration of our AmbrowCart e-commerce package.
The website was created using html and css and is a complete table less design (website shell) with only a few tables used through some of the content. The Hartdean website validates and is 100% W3C compliant to HTML 4.01 Transitional and CSS for full information and validation results please visit:
for full information and validation results please visit: http://validator.w3.org/check?uri=http%3A%2F%2Fwww.hartdean.com%2F or click the validation icons at the footer of the website - www.hartdean.com
The main objectives were as follows:
- Design New Website
Design a full site using existing content and branded colours - Full Website Branding and New Logo
Design complete website branding and logo. - Future Expansion for Integration with our eCommerce System
Create a flexible website that will integrate with the AmbrowCart eCommerce system. - Clean, Compacty and Accessible Website
The website had to be clean, compact, easy to navigate (from any page), accessible, whilst conforming to existing planned structure and future expansion. - Flash Website Header
Create a flash website header that offers subtle movement which does not draw the eye from the main content. Amasci decided to showcase some of the main Hartdean products within this flash movie to offer an instant recognition between Hartdean and the services and products they offer. - Prominant Contact Details
Present Hartdean’s contact details prominently throughout the website.
The website has been extremely well received by Hartdean and their clients.
What the client said
"We have been trading for 10 years and decided to upgrade an entirely new look for our web site. Comming up with something from scratch is not an easy task, however we gave the idea and the task to Amasci Creative Limited and since than we have not looked back! What you and your team have done for us is truelly magnificent, the site is clear, easy to follow and advantages offered by our products are well versed throughout the site."
"A massive thankyou to you and your team, A job truely well done and I have absolutely no hesitation in recomending you to anyone else."
Paul Balladon, Director
Hartdean Limited
http://www.hartdean.com
| Technologies |
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| Client Side | Macromedia Flash, W3C valid HTML 4.01 and CSS |
| Server Side | PHP |
| Database | N/A |
| Platform/OS | Internet Explorer, Firefox, Netscape |
| Hosting Account | Biz Lite Hosting - click here for account details |
