About Efficient Gas
Efficient Gas are a local firm that takes pride in offering plumbing and gas central heating services in Milton Keynes and surrounding areas.
Efficient Gas have earned an excellent reputation for providing cost effective support together with high levels of customer service. They offer a wide range of services from boiler servicing and repairs to a full central heating installations. Their aim is to offer professional work and give support and advice to their customers, whilst becoming a name that is well recognised throughout the Buckinghamshire area.
The Project Brief
Efficient Gas wanted to expand their reputation and services to a wider audience within the local area. They approached Amasci to design and develop a brand new logo, website and printed solutions.
The existing website had been built a few years ago. It was very basic and was done on the cheap. The design and appearance didn’t reflect the companies aspirations or the high level of customer service they offered. Coupled with this it was important to Efficient Gas that we could offer a complete solution, not only providing the website design and development, but also generating a new logo & branding, creating several print designs as well as SEO enhancements.
We took the approach to start from a blank canvas and do an initial company review. This helped us establish exactly what we needed to get across on the website, both from an aesthetics point of view and a content and information stand-point. Starting with a ‘content first’ approach, we reviewed the main services that Efficient Gas offered and what benefits and features we could promote within in each discipline.
We developed the website as a fully responsive website to ensure it met with latest standards and technologies, as well as targeting their growing mobile audience. Naturally, we included all our standard enhancements, such as performance and retina based graphics.
We also developed the new logo and branding as part of the project brief, this was created to represent an efficient (energy efficient = green) clean, reliable, trustworthy company. The logo was generated to be easily adaptable across various mediums, online, print and signage.
We also design a range of printed and marketing materials for Efficient Gas, including:
Business Cards, Boiler Stickers (for service reminders), Leaflets, Carbon Copy Pads (for quotes, servicing and repairs) and an Email Signature.