When creating content for the web, writers should always keep one analogy in mind; the internet is a jungle and web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of internet users only scan websites in their quest to find useful information as quick as possible. According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web.
The following article from Sally Jacobs (a web copywriter at Cooper Murphy Webb) explains how to create friendly and effective website copy.
We can report that iStock Photo have just released an iPhone application to view their extensive catalgoue of images, illustrations, audio clips and videos.
iStock slogans, “Because you never know when inspiration will strike, we want to put our entire library of photos, illustrations and audio clips in your pocket. We’re proud to introduce the free iStock App for your iPhone.” will offer a new dimension for users wishing to view and browse imagery for their publication needs.
Yesterday Apple released the iPhone OS 4.0 operating system. We have already upgraded our iPhones and can thoroughly recommend that you upgrade yours too. With tons of new features, even more sophisticated and polished navigation and interaction we can safely say we are impressed.
Meta information in relation to your search engine optimisation will no longer produce the same effect as to past search engine rankings. However, writing a positive Meta title and description to describe your company will produce more trust in viewers, potentially building extra traffic. Providing a bad Meta title and description could lead customers to use competitors within the same industry.
Cascading Style Sheets, often abbreviated to CSS, can turn an average website into an amazing one in the right hands. It gives the designer the ability to create unique, visually stunning websites that can be easily updated with a new style sheet, rather than having to rewrite the whole page. Websites designed with CSS are also easily indexed by Google, helping to ensure you appear high in the search engine rankings – a website that is difficult for Google’s spiders to read will naturally appear lower than an easily read one. CSS also makes it relatively straightforward to keep within the website accessibility guidelines laid down by the World Wide Web Consortium (W3C).
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