Logo Design & Branding
Your branding is the way you present your company to the outside world. It should reflect your identity and approach, appeal to your customers and differentiate you from your competitors. It’s the first crucial step in any kind of marketing activity. And we’re here to help you get it spot on.
Ask anyone the first company that springs to mind and it’ll undoubtedly be one with a strong, recognisable brand. Good branding doesn’t happen by accident – it’s crafted with care, attention and thought for every little detail. From the logo and graphics to colours and fonts, everything is chosen for a reason. Put it all together and it gives customers a valuable insight into the company’s personality, values and position in the market.
Whatever market you’re operating in, you’ll face stiff competition. Consumers have an awful lot of choice and, often, a lack of information to base their decision on. So something as simple as having a well-presented, professional and consistent brand can give you a huge advantage.
There’s more to a brand than its logo, but it’s a good place to start. Our logos are designed from scratch and are unique to every company. We’ll begin by understanding your business, market and customers. We’ll think about where the logo will be used – everywhere from the front page of a proposal to the side of an office building or van.
We’ll begin by discussing ideas and styles and considering your thoughts and ideas. From our initial ideas we’ll develop a number of concepts, then develop the preferred options further for you to review. We won’t rest until we’ve reached a final design that you absolutely love.
We’ll create your final design as a vector-based graphic, which means you can scale it up or down, online or on printed materials, without any loss of quality. We’ll provide logo artwork in EPS, JPEG, PNG and PDF formats, as well as any others you need. We’ll also create a reversed-out version of the logo (white on a black or dark background) to give more flexibility with background colours and images.
Colours are an intrinsic part of a company’s brand identity. Think of Cadbury without its rich, decadent purple, or John Lewis without its reserved, trustworthy dark green. When we work with you we’ll agree on the exact shades that fit your brand’s aspirations and values and provide a document detailing all primary and secondary colours together with RGB, CMYK and Pantone references and hex codes. This allows you to ensure consistency throughout all digital and print material.
Full Branding Guidelines
The brand guidelines we produce for you will give full details of your logo and how it should be used and applied, as well as directions for the use of fonts, colours and any graphical devices, imagery and photography. It’s a valuable tool that helps you ensure a professional, consistent look and feel across all your marketing materials.
Stationery, Marketing and Print Design
Once we’ve defined your brand the next logical step is to apply it to any stationery like business cards, letterheads and compliment slips. We can also help you with other printed items like flyers, brochures and adverts – See our print design service or just get in touch and we’ll discuss the best approach for you.
Let's discuss your requirements…
As a Milton Keynes based logo design & branding company we strive to offer a personal service! We're a friendly company, so please give us a call us on 01908 668 665 or email us at firstname.lastname@example.org. We will always be happy to answer your questions and explain what we do or how we work.