Amasci Creative Blog – Web Design Milton Keynes

Clear Magic, a commercial and domestic window cleaning company in Milton Keynes,  were in need of a new look and new website to help promote themselves and develop further into the commercial market.

After finding Amasci Creative Limited through a Google Search for Web Designers Milton Keynes, they contacted us to help them create a new website based on their new branding and company approach.

Jacqueline Dennaford, a trained therapeutic professional was referred to Amasci Creative Limited through one of our existing clients, Pink Echidna Productions. Jacqueline was in desperate need of a new website, something aimed to bring her image in line with her professional approach and a design that contained aspects of her own personality within.

The old website which had been built using a free online system was badly formatted, looked old, cheap and amateurish and was proving to have a negative impact on users and also her place within the marketplace.

When creating content for the web, writers should always keep one analogy in mind; the internet is a jungle and web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of internet users only scan websites in their quest to find useful information as quick as possible. According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web. 

The following article from Sally Jacobs (a web copywriter at Cooper Murphy Webb) explains how to create friendly and effective website copy.

Meta information in relation to your search engine optimisation will no longer produce the same effect as to past search engine rankings. However, writing a positive Meta title and description to describe your company will produce more trust in viewers, potentially building extra traffic. Providing a bad Meta title and description could lead customers to use competitors within the same industry.

The ASC Financial Solutions Ltd website was a small basic 8 page website redesign. The company offer Independent Financial Advice in Milton Keynes, Buckinghamshire, Bedfordshire and Hertfordshire.

We started the project by initially re-designing and developing the company logo and branding and then moved this into the website design phase.

The website redesign was developed and designed by ourselves, Amasci Creative, A website design agency based in Milton Keynes. The site features a simple 8 page structure with conistent quick enquiry form.