Web Marketing

Once you've got your website looking perfect, you need to get some visitors. Many businesses make the mistake of assuming that people will find their site automatically, without any effort on their part. Of course, in reality it's not that easy. The internet is a vast place, and even the search engines need a little help to ensure your website is returned when people search for your products and services. It is essential to make sure your site can be found, and the best way to accomplish this is through a web marketing campaign. There are many different aspects to web marketing services, but at its heart is the process of finding potential customers and guiding them to your website.

Quick Fixes

For quick results or short term marketing campaigns promoting a limited time offer, the main options to look at are banner advertisements using flash, and pay per click advertising. Mini websites can also be used to highlight specific products or services you are currently focussing on. Naturally a mini site will need marketing itself but if you only have one or two products to focus on they can be a powerful tool and deliver rapid results. We can advise you of the best options for you, specifically tailored to your business needs.

Pay Per Click Advertising

Those 'sponsored listings' at the top of Google? They are Pay Per Click (PPC) listings, and most of the major search engines now have them. They give you maximum exposure instantly, directly targeting your chosen market. While a search engine optimisation campaign takes time to get going and build momentum, a Pay Per Click campaign can be up and running, and generating sales, in a matter of hours. However, this speed does cost, a badly managed PPC campaign can be an expensive mistake at best and unproductive at worst.

Pay Per Click adverts work by bidding for your chosen keywords or phrases on your chosen search engine. When a user then searches for one of your keywords, your advert appears in the sponsored listings, either above or to the right of the organic results. The trick is to ensure that you have chosen your keywords carefully keeping the cost per click low, while keeping the number of searches for that keyword high. With our Pay Per Click management we will carry out a thorough keyword analysis before making our keyword recommendations and setting up your PPC campaign. We then continue to monitor the campaign to ensure you're not paying more than you need to for each keyword or phrase. We create our Pay Per Click management packages specifically for each customer, so please contact us to see what we can do for you.

Flash Marketing and Advertising

Another successful approach to internet marketing comes in the form of banner adverts. Many portals and directories offer banner advert slots - some of which are free. We have created many successful banner adverts, both static and animated for our customers. Banners are a less targeted form of web marketing than Pay Per Click, but they are a fantastic way to get your brand name out there quickly.

Longer Term

Search Engine Optimisation (SEO)

If it's so easy to appear above the organic listings using Pay Per Click, why do you also need your website to be highly ranked in the natural results? Well, approximately 80% of people using Google choose to click on an organic result rather than a sponsored listing, and that's a huge number of potential customers who you don't want to ignore! These days so many people use the search engines as their diving board into the internet. Approximately 85% of all web traffic originates from a search engine or directory, so any web marketing campaign needs to take this into account. Also search engines can be an extremely cost effective way of reaching the people who are looking for your products. With just a bit of time and effort, your website can appear in the top rankings in Google.

Nowadays, getting your website highly ranked in the search engines' results pages takes more than just luck. Search Engine Optimisation (SEO) is a skill requiring a thorough knowledge of the internet and the search engines, carefully planned content, patience and, of course, a high quality website. Every single website we create is built using the latest technologies such as CSS and tableless HTML. Straight away this gives the website a head start towards doing well in the search engines' rankings. Included as standard in our web design services is a basic level of SEO incorporating the use of alt and title text, meta tags and submission to the major search engines.

Contact us now for a FREE Quotation

For more in depth search engine optimisation please call our Milton Keynes office on 01908 612 500 or email us at creative@amasci.co.uk or contact us through our website and we can discuss our comprehensive web marketing solutions which can be tailored to your budget and business requirements.