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Web Marketing

Web Marketing comes in many different forms and approaches but essentially it is the process of analysing your target audience and creating advertising plans to help bring those people to your website.

The internet is a vast universe and many believe that once they have a website it will become instantly popular. Unfortunately this is not the case. It is essential that you market your website, fortunately Amasci have many different methods to help you achieve your goals.

Search Engine Optimisation

Gone are the days when you could use 'dirty' trickery and luck to get a website highly ranked in the search engines. Successful Search Engine Optimisation (SEO) is now achieved through craftsmanship, knowledge of the internet and the search engines, patience and quality built websites.

So why is it important to be highly ranked in the search engines? Well it is often quoted that approximately 85% of all web traffic originates via search engines and directories. Search engines and directories have become a crucial and ever-growing part of the online marketing strategies that support businesses of all sizes in all sectors. Web businesses have recognised that search engines can be an extremely cost effective way of reaching consumers looking for content, products and services that they can offer.

Every single website we create is built using the latest technologies such as CSS and tableless HTML, this immediately gives the website it's best possible chance to flourish in the search engines. We also include a basic level of optimisation as standard in our web design and creation. This includes the use of alt and title text, meta tags and submission to the major search engines. We do offer higher levels of optimisation and these packages can be tailored to your needs and requirements - please contact us for more details.

    

Pay Per Click Advertising

Pay Per Click (PPC) advertising is a proven method and very successful aspect of online marketing, whilst many companies are already getting in on the act it is still relatively unknown amongst many larger firms at this point. Now is most definitely the time to make a mark in this area!

Pay Per Click advertising works by buying (bidding on) keywords/phrases in the major search engines - when a user searches for this keyword/phrase your advert appears within or beside the results. Examples of Pay Per Click ads can be seen in the top and right hand sponsored links sections of a Google search results page, and in similar positions across most major search engines.

The main benefit of Pay Per Click advertising is speed. It helps you achieve maximum exposure and highly targeted advertising instantly. A Pay Per Click campaign can be established and running within hours rather than days or weeks, so you're generating sales right away. However, because Pay Per Click adverts work on a bidding system they can be costly or ineffective if not managed correctly or informed by careful keyword analysis. Fortunately we offer such management, we will happily monitor and look after your Pay per Click campaigns. We will check the positioning of your ads regularly and ensure you're not paying more than you need to for keywords. We also setup the campaigns and offer keyword recommendation and evaluation. All our Pay Per Click management packages are created specifically for you - so please contact us for more details.

Flash Marketing and Advertising

Another successful approach to internet marketing comes in the form of advertising. Many portals and directories offer banner advert slots - some of these are free, others come at cost. We have created many successful banner adverts (both static and animated). Our recent campaign for Whispers Media was highly successful - you can read the case study and view examples here.

Mini Sites

Mini websites are a great way to promote new services or products. They naturally need marketing themselves as well, but they are a clever way to highlight specific products or services you are currently trying to promote. We can advise you of the best options for mini websites and website marketing techniques and methods, specifically tailored to your business needs.

Contact us today for a FREE Quotation....

Call us on 01908 612 500 or email us on creative@amasci.co.uk we will be more than happy to help you with any questions you might have.