Logo Design & Branding

The timeline for crafting a logo design and brand identity varies based on project scope, complexity, and client collaboration. Factors like the initial deivery phase, concept sheets, design iterations and revisions call all have an impact on timeframes.

Typically, a basic logo design takes 1–3 weeks, covering brief, discovery, concept development, refinements, and finalisation typically with 2–3 feedback rounds. For a full brand identity, expect 4–8 weeks or longer, as we extend the logo into a cohesive system with assets like style and brand guides.

We will help to streamline the process, by establishing a clear brief and on-going consultation.

Even though all projects are different, we try and stick to pur proven process for logo design and branding.

Our logo design process begins with discovery and research, where we learn about your business, target audience, and competitors. This helps us understand your brand’s personality and goals. Together, we develop a creative brief to define your requirements and preferences. We will discuss aspects like style, fonts, colours, brand marks and try and generate some mood boards to ensure we’re aligned from the start.

Next, we move into concept development, sketching and exploring various ideas before creating digital drafts of the strongest concepts. We present these options to you, often with real-life mockups, and gather your feedback. After refining your chosen design through revisions, we finalise your logo and deliver it in multiple file formats for both print and digital use. This structured, collaborative approach ensures your logo is unique, memorable, and perfectly suited to your brand.

A high level view of the process looks like this;

• Discovery and reesearch
• Desiging concept sheets
• Presentation and review of the concpets
• Refinement over 2-3 ideas until complete
• Finalisation and delivery of logo package and brand guidelines.

More about our logo design process in our approach article - The brand identity design process

A vector file is a special type of file (image) that can scale up infinatley, so it can be made as big or as small as you need without ever looking blurry or fuzzy. This is different from regular pictures, which can get pixelated or lose quality if you try to resize them.

Having your logo as a vector file is important because it means your logo will always look sharp, whether it’s on a tiny business card or a huge sign. It also makes it easier for printers and designers to work with your logo in the future.

Every logo, brand mark and brand assets we design will always be provided in vector format.

We do not include full brand guidelines as standard with every logo design project, as these are offered as an additional service.

For all logo designs, we provide you with a complete logo package and a base colour palette, giving you everything you need to start using your new logo confidently.

Our full brand guidelines go much further, offering a comprehensive exploration of your brand’s look and feel. These guides include extended colour palettes, fonts and font combinations, rules for spacing and padding, and detailed instructions on how to use your logo. Where needed, we also create full brand marks, additional brand assets, and concepts for imagery and style to ensure your brand is consistent across all platforms.

Check our some of our recent full brand guideline projects [here].

We supply your final logo package in a wide range of formats to ensure you have everything you need for both print and digital use. You’ll receive your logo in vector formats, including:

• .ai
• .eps
• .svg
• .pdf

These vector files can be scaled to any size without losing quality, making them perfect for everything from business cards to large signage.

Additionally, we provide your logo in high and low resolution raster formats:

• .jpg
• .png

These are ideal for everyday use on websites, social media, and other digital platforms. We can also provide specific optimised social media platform graphics as an extra too; just ask us!

Where required, we can also include inverted versions of your logo (for example, white on a dark background), depending on the complexity of the design and your project’s needs or budget.

Once the final payment has been made and the project is complete, you will own full rights to your logo. This means you can use it however you wish, for any purpose, without restrictions. We transfer all ownership to you, so the logo is entirely yours to use across your business and marketing materials.

We will retain a copy of the original concept sheets, final logo design and package as a backup and we can re-supply this if you need it again in the future.

If you have any specific requirements around copyright or trademark registration, let us know and we’ll be happy to point you in the right direction.

We might showcase the logo within our portfolio, unless you have any objections, but we’re sure you won’t as you’ll want everyone to see it because it’ll be so great!.

Absolutely! We can help you refresh or completely redesign your existing logo and brand.

Whether you’re looking for a subtle update or a full rebrand, we’ll work with you to understand your goals, target audience, and what you want your brand to communicate. Our process includes reviewing your current branding, discussing your vision, and then developing new concepts that build on your brand’s strengths.

If you’d like, we can also extend this service to create full brand guidelines, colour palettes, font choices, and other visual elements to ensure your new look is consistent across all platforms. Oh we also offer web design, print design and digitial marketing too, so if you want the new branding to flow across all of thes platforms, then we are probbaly the perfect partner to work with. Just let us know what you need, and we’ll tailor our approach to suit your requirements.

With over 20 years of experience, we’ve helped a huge variety of clients—from ambitious startups to established industry leaders—find their visual voice. We don’t just design logos; we build brands that you’re genuinely proud of and that you want to showcase everywhere.

To us, branding isn’t just about a pretty icon. It’s about crafting a story with the right visual impact, ensuring your business speaks with one voice that is consistent and coherent across every platform. Whether it’s a tiny favicon on a browser tab or a massive physical sign, we design for every possible application.

When you work with Amasci, you aren’t just getting a design; you’re getting two decades of expertise dedicated to making your brand's success our top priority.

Let's chat directly. I am more than happy to answer any questions you might have, so please don’t hesitate to ask, no matter how small or trivial they may seem. I’m here to help and guide you through the whole process.